What is Killarney’s Purple Flag?
Purple Flag is an international accreditation scheme for towns and city centres in the evening and at night. It is the “Gold Standard” for night time destinations. Like Blue Flag for beaches, places that meet the standards can fly the flag.
Purple Flag centres are vibrant and well-managed between 5pm and 5am. It recognises excellence in the management of the evening and night-time economy and a safe and friendly environment in which to live, socialise and work.
- Over 65 towns and cities in Ireland and the UK have Purple Flag status.
- The 14 Irish accredited towns are Ballina, Bray, Carrick-on-Shannon, Cork, Dublin Creative Quarter and Dame District, Ennis, Galway, Mullingar, Navan, Sligo, Swords, Waterford, Westport and Killarney.
What it means for Killarney?
Killarney proudly flies the flag at the Town Hall, in the Glebe Car Park and at the Killarney Garda Station. The town was awarded the Purple Flag in 2014 and successfully retained it in 2016 following a full renewal assessment. Killarney has just made its interim renewal submission for 2017 and if performance and standards have been maintained the Purple Flag Accreditation Panel will renew accreditation for a further year.
Killarney’s Purple Flag Working Group led by the Killarney Chamber of Tourism & Commerce will continue to work with the Killarney Municipal District, the Gardai, the local businesses, groups and local schools to ensure that the Purple Flag is retained in Killarney as it is a symbol which is becoming widely known in the tourism industry as a major international brand.
8 Benefits of the Purple Flag to Killarney:
- A genuine understanding of where our strengths and weaknesses lie.
- A platform to create an effective long term plan for change and for mid term growth.
- Better management of your place through the discovery of new ways of doing things.
- Better communication and stronger relationships between the local authorities, businesses and the general public.
- More People: More evening and night-time footfall. In the UK footfall in areas with Purple Flag is up to 10% higher.
- Less Vacancies: In Dublin Creative Quarter, the vacancy rate dropped significantly following their achievement of Purple Flag.
- More activity: It becomes easier to plan and introduce new events. The profile of the scheme allows for national activity and national level promotion.
- Increasing the profile of both the place at night and the programme as a whole, leading to Better local, regional and international exposure.
You can find out more about the Purple Flag at www.facebook.com/purple-flag-killarney